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Switching to vaping from smoking can be daunting and frustrating. Part of the beauty of vaping is the plethora of choices and endless customizations. However, that also brings with it countless complexities that can turn off many first-time users. You’ll face thousands of e-liquid choices in varying nicotine strengths and PG/VG ratios, various batteries, coils and tanks and at times a lack of quality options. The JUUL, by JUUL Labs, eliminates all that hassle. By combining quality technology into a modern design with consistent performance, the JUUL was destined for greatness.

Key JUUL specifications

  • JUUL Sizing:
    • Length (battery): 8.72 cm
    • Length (battery + pod): 9.48 cm
    • Width: 1.51 cm
  • JUUL Pod capacity: 0.7 mL = roughly 200 puffs
  • E-liquid ingredients: glycerol, propylene glycol, natural oils, extracts and flavour, nicotine and benzoic acid
  • JUUL nicotine strength: 5% nicotine by weight (59mg/mL per pod) 
  • JUUL wattage: estimated at around 8 W
  • Colors: Metallic Grey (standard) and Silver


How to use the JUUL: a quick-start guide

The JUUL is a non-refillable closed pod system. These vapes typically only feature two components, a battery and a pod filled with e-liquid. The pod fits into the battery housing and you are good to go. It’s super easy. The JUUL pods come in one nicotine strength (5% or 59 mg/mL) and in 3 flavours. Virginia Tobacco, Classic Menthol and Cool Mint.

The best option to get you started is the 1 x JUUL device kit  (which comes with a USB charger) and 1 x pack of pods which comes to $115.00.  While the JUUL isn’t the most affordable form of vaping, it is the by far the most convenient and will still be far cheaper than smoking.

According to JUUL, one pod is roughly equal to the nicotine content of a pack of cigarettes. This does not mean one JUUL pod is equivalent to smoking 20 cigarettes though. According to Public Health England, vaping is 95% less harmful compared to smoking. When comparing a JUUL to cigarettes, it only holds true for nicotine content.

One pod, depending on the frequency of usage, will last anywhere from a day or longer (you’ll get a couple hundred or more puffs per pod). The battery will not last the entire life of the pod; you will likely have to charge once a day if you frequently use it. Charging the battery takes roughly 50 minutes.

The JUUL features a small LED that indicated the battery life. To check your battery, simply double tap your JUUL and it will flash one of three colors: green for a high level, yellow for medium, and red means the battery will need recharging soon.


The pros

Super easy to use

The JUUL couldn’t be simpler to use: place a pod in the battery and vape when you want. There are no buttons or complicated menu to navigate. Just take a hit when you want. It’s ready when you are. Once your pod is empty, remove it and replace it with a new one. Smokers will appreciate the simplicity.

Consistent puffs

The JUUL is an unassuming device. What sets it apart from other similarly sized devices is its innovative technology and performance. The tech in the JUUL is in a league of its own. The JUUL uses automatic temperature control, a feature typically found in bulky vape mods with complicated settings. Because of temperature control, JUUL does not produce burnt hits like some of its competition.

The JUUL uses nicotine salt-based eliquid  in its pods. This “salt,” in chemical terms means the nicotine has a positive and negative charged ion which smooths out the harsh nicotine taste found in similar-looking devices. That said, you will feel it when you hit it! JUUL closely mimics the feeling of smoking — most other vape products have failed to replicate that sensation.


The JUUL hits like a cigarette

The perfect draw (inhale) on a vape comes down to preference. The JUUL provides what is known as a mouth-to-lung (MTL) draw and it’s a fairly tight one at that. This draw is similar to that of a cigarette in that you inhale first into your mouth before taking it to the lungs. This is the most familiar and comfortable draw to transition from smoking to vaping.

It's small and discreet

The JUUL is really lightweight, weighing about the same as a typical ink pen. It’s just over 14 grams with a pod installed. Fully assembled, it’s just over 9.5 cm in length and 1.5 cm wide. A cigarette is 8.3 cm in length, making the JUUL marginally larger. The small size and light weight will be in line with what smokers are accustomed to.

The JUUL is also discreet while in use. That makes it optimal for those that don’t want to draw attention to themselves. This lends itself well to vaping at clubs, bars, at the office (if vaping is allowed), and countless other scenarios where big cloud-making vapes would attract unwanted attention.

Accurate tasting flavours

It’s difficult to describe the taste of the flavours, but they’re all fairly accurate for what they’re supposed to be. Unlike a lot of normal e-juice flavours, these flavours are not overly sweet either. That makes them easier to enjoy no matter the time of day.

No mess

The JUUL is mess free! You won’t have to worry about leaking or spilling any e-liquid. As I will discuss later in the tips and tricks section (located after the verdict), the JUUL pods and battery have evolved over time. In the earlier versions, the pods had issues with leaking. That has all been fixed now. The mouthpiece now has cotton pads that prevent liquid from entering the mouth, and the bottom of the pods resist leakage from the battery connection.

The Cons

Limited nicotine options

One of the major selling points of the JUUL is the high nicotine strength. For those transitioning away from cigarettes, this will hardly be a concern. The issue is that some users would like to step down their nicotine consumption after leaving cigarettes behind.

Limited flavour and colours

This was more of an issue in previous years, but it’s still a fair critique of the JUUL. There aren’t many colour options and there isn’t a long list of flavours to choose from. It seems that JUUL is aware of the need for more flavour and colour options because they’ve recently released limited edition colours (like navy blue and gold), and a few different flavours have recently been added. As an avid user of the JUUL, more flavour options would be a godsend!


  • Super easy to use
  • Unmatched satisfaction for smokers (high nicotine + great performance)
  • Hits like a cigarette
  • Small size and stealth factor
  • Solid flavour profiles
  • Little to no leaking
  • Durable
  • Great customer service and warranty
  • Limited nicotine strengths
  • Limited flavours and colours
  • Limited availability outside of the US

If you’re a smoker and have already tried unsuccessfully to switch to vaping, you owe it to yourself to try a JUUL. Out of the countless beginner vape devices, the JUUL is one the best for smokers looking to make the switch to a healthier alternative. It’s super simple to use, it’s small and discreet, and it tastes good too. Don’t give up on quitting, just try a better way.

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